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College of Business

Charleston Southern University > College of Business > Undergraduate Programs

Undergraduate Programs

The undergraduate program offers the Bachelor of Business Administration with majors in Accounting, Entrepreneurship, Financial Management, Human Resource Management, Management, and Marketing, plus the Bachelor of Science in Economics. The College of Business offers the following undergraduate programs:  

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What is Accounting?

Accounting is for learners who want to engage in a wide variety of activities to advise a company regarding increasing its profitability.  This goes beyond the bookkeeping basics of recording business transactions and preparing financial statements. Accountants develop skills in auditing, tax return preparation, accounting systems, forensic accounting, as well as, establishing and monitoring internal controls to increase efficiency and effectiveness within the firm.  The accountant is the first line of defense against unethical corporate behavior.

The Accounting Program may lead graduates to complete many different professional designations to enhance their career. These include:

  • Staff Accountant
  • Internal Auditor
  • Managerial Accountant
  • Certified Public Accountant
  • Other accounting certifications

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What is Entrepreneurship?

Entrepreneurship is for learners who want to know more about the process of discovering, evaluating, and exploiting opportunities in an effort to create future goods and services for society to flourish.  Successful entrepreneurs possess a capacity to plan, are open to innovation, are capable decision-makers, and are willing to assume the risk of a business in return for profit.  Some entrepreneurs are lone individuals, but many act in groups or teams, often inside established organizations (intrapreneurship). Entrepreneurship serves as the foundation for a firm’s competitive advantage and technological growth and helps set the pace in today’s highly competitive and global economy.

Students selecting the Entrepreneurship Program will be prepared to achieve success in this creative and innovative job environment including:

  • Launching a New Venture
  • Intrapreneurship
  • Research and Development
  • Small Business Manager
  • Sales and Retail
  • E-commerce

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What is Financial Management?

Financial Management is for learners who want to know more about how businesses and individuals use financial resources.  Financial managers must understand how businesses raise, spend and invest capital.  Financial managers also help individuals and firms allocate their resources among varying investment alternatives. Finance is all about creating value for the firm and individuals, as well as, learning how financial markets function.

Depending upon the student's career development goals, the Financial Management Program may lead to employment in many different fields including:

  • Financial Analyst or Consultant
  • Personal Financial Planner
  • Bank Manager or Loan Officer
  • Securities Broker

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What is Human Resource Management?

HRM is for learners who want to know more about how to achieve organizational goals by empowering and equipping individuals by creating a thriving and engaging workplace environment.  The HRM Program teaches students to think strategically in all areas of human resources including talent acquisition, talent management, compensation and benefits, and employee development.

The Human Resource Management Program equips students with the fundamental skills to be successful in numerous careers including:

  • Leadership
  • HR Generalist/Manager
  • Benefits Specialist/Manager
  • Recruiter/Recruiting Manager
  • Employee Relations Manager
  • Training and Development Specialist/Manager

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What is Management? 

Management is for learners who want to know more about helping organizations successfully accomplish their goals. These organizations can be for-profit, not-for-profit, or governmental.  Effective managers create success through clear communications, problem solving, motivation, delegating authority, conflict resolution, and team building. All organizations in the business world recognize the need for individuals with excellent management skills.

Depending upon the student's career development goals, the Management Program may lead to employment in many different fields including:

  • Production
  • Quality Control
  • Warehouse Management
  • Scheduling

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What is Marketing?

Marketing is for learners who want to know more about customers, products, pricing and distribution. Marketing is all about getting the right product to the right place, at the right time, and at a price where customers perceive excellent value.  It is the process whereby we identify our customers both domestically and globally. Marketing covers everything from innovation of products and services to execution of the firm’s strategic plan.

Students selecting our Marketing Program will be prepared to achieve success in this dynamic job environment including:

  • Logistics and Supply Chain Management
  • Sales Representative
  • Public Relations Specialists
  • Purchasing Agents
  • Marketing Research Analysts

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What is Economics?

Economics is for learners interested in the study of human action. The program provides the tools necessary to think more clearly about complicated business problems, market activity, and contemporary social issues.

The Economics Program creates an ideal training ground for graduate study and a variety of careers.  A well-rounded study of economics prepares students graduate degrees in Business Administration (MBA), Law and doctoral programs. The Economics Program also creates an excellent background for a variety of careers, including:

  • Investment Banking and Financial Services
  • International Business
  • Teaching and Research
  • Public Administration

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