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Bachelor of Business Administration (BBA), Marketing

The marketing program at Charleston Southern University is for any student who has a business mindset, including analytics, advertising, social media marketing and management. A Bachelor of Business Administration in marketing is for learners who want to know more about customers, products, pricing and distribution. Marketing is all about getting the right product to the right place, at the right time and at a price where customers perceive excellent value. It is the process whereby we identify our customers both domestically and globally. Marketing covers everything from innovation of products and services to execution of the firm’s strategic plan.

Charleston Southern University’s accreditation can be found here.

CSU has specialized accreditation for its Bachelor of Business Administration and Master of Business Administration degrees through the International Accreditation Council for Business Education (IACBE).

Our leadership team and faculty continuously strive to fulfill the university’s vision of learning, leading and serving by integrating time-proven Christian principles with current business theory and practice. The major offers internships and hands-on projects to equip our graduates for the business world.

Jones Hall houses the offices of the president, the vice president for academic affairs and the Nielsen College of Business. Named for Clif S. Jones.

The Hans A. Nielsen College of Business offers a unique perspective on business education through: Christian worldview and faith integration; personal attention from faculty and staff; internship programs; community networking; and professionalism throughout the program.

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