Alumni Creators: Alyssa Weeks

Internships Land Weeks in Large Role

Alyssa Weeks ’22
Communication Studies major, Graphic Design minor
Social Media Coordinator, Passion City Church, Atlanta, and Passion Conference

Working with Passion City Church and Passion Conference

I’ve spent the last two and a half years as the social media coordinator for Passion City Church and Passion Conferences in Atlanta, and it has been a dream job. One of the most incredible things about working here is the intentionality behind everything we do—from signs and communication to design and experience. Creativity matters because it reflects the beauty of our Creator. But more than anything, our heart and desire is for people to meet Jesus. It’s a fast-paced, exciting place to work, where we see our work as worship, done to honor God. At the same time, we value rest and Sabbath, making sure each staff member’s growth and well-being are a priority. It’s truly a special place to be.

Juggling content at a huge event

Juggling content for a massive event like Passion Conference is no small task! During Passion 2025, we gathered around 40,000 young adults from around the world. Our team created and posted over 100 pieces of content in just eight days—it was intense.

My role involved managing all the content being created, casting vision, giving direction, getting approvals, writing captions, capturing Instagram stories, creating and editing TikToks, responding to direct messages, and posting everything across Instagram and TikTok. On top of that, I sorted through thousands and thousands of photos to find the best ones to post.

We brainstormed extensively and built a content schedule to guide us. But we also stayed flexible, following the Holy Spirit’s leading. Some of our most powerful posts weren’t planned at all; they were captured in the moment, and that’s what made them so special.

Relying on best journalistic practices

Strong storytelling, AP style and grammar, understanding the audience, timeliness, and engaging visuals are key to how we create content for social media. But beyond just following best practices, our ultimate goal is to bring glory to God and help people meet Jesus through what we share.

Details matter, from maintaining proper grammar to avoiding typos, because excellence reflects the God we serve. Engaging visuals also play a huge role in how we communicate. Thoughtfully designed content captures attention, helps communicate a message clearly, and ultimately invites people into what God is doing.

My favorite part of my job

Whether it’s through a caption, a photo, or a video, I love capturing moments that highlight God’s faithfulness and goodness. It’s incredible to see how something as simple as a post can encourage someone, spark a conversation, or be the reminder they need in the moment. We’re not just creating content: we’re creating moments that invite people to encounter Him, and that’s what makes this job so meaningful.

How my classes shaped me

One of the reasons I was able to be considered for this job was because of all the internships I had done that CSU required/encouraged. Dr. Jason Peterson’s writing, reporting, and editing courses equipped me for the countless captions I write, the grammar I finetune in speaker clips, and even the way I communicate with my team. Andrea Glover’s teachings on Adobe Creative Suite and design gave me a strong foundation, allowing me to quickly adapt and create graphics at the level of excellence expected at Passion.

Fun fact

Alyssa manages five Instagram and two TikTok accounts:

@passioncity

@passioncityatlanta

@passion268

@passion.crtv

@passion_camp

@passionconferences

@passioncitychurch