Your Future in Marketing

The marketing program at Charleston Southern University is for any student who has a business mindset, including analytics, advertising, social media marketing and management. A Bachelor of Business Administration in marketing is for learners who want to know more about customers, products, pricing and distribution. Marketing is all about getting the right product to the right place, at the right time and at a price where customers perceive excellent value. It is the process whereby we identify our customers both domestically and globally. Marketing covers everything from innovation of products and services to execution of the firm’s strategic plan.


Charleston Southern University’s accreditation can be found here.

CSU has specialized accreditation for its Bachelor of Business Administration and Master of Business Administration degrees through the International Accreditation Council for Business Education (IACBE).

Why Marketing at CSU?

The Nielsen College of Business leadership team and faculty continuously strive to fulfill the university’s vision of learning, leading and serving by integrating time-proven Christian principles with current business theory and practice. The marketing program offers internships with marketing firms and hands-on projects such as creating marketing plans for businesses. Graduate from CSU well-equipped for the business world.

As a Management major, you’ll take courses like…

  • Principles of Marketing
  • Business Ethics
  • Business Communication
  • Marketing Management
  • Advertising
  • Market Research

Graduates are equipped for a variety of career paths.

  • Sales Representative
  • Public Relations Specialists
  • Purchasing Agents
  • Marketing Research Analysts
  • Logistics and Supply Chain Management
An overhead view of students around a table with papers containing charts and graphics.

The Nielsen College of Business

The Nielsen College of Business has outstanding programs and works diligently to prepare students for the challenges of careers in a variety of fields. Both our undergraduate and graduate students receive a high quality business education that will enhance their career prospects and job performance.

An exterior view of Jones Hall
explore our facilities

Jones Hall

Jones Hall houses the offices of the president, the vice president for academic affairs and the Nielsen College of Business. Named for Clif S. Jones.