New athletics logo unveiled
Charleston Southern Athletics today introduces a new branding framework that will set the visual direction of the department for the future. This innovative athletic identity pays tribute to Charleston Southern’s past while keeping a consistent look through logos, colors and lettering. “While the Cutlass serves as our primary logo, I believe it’s important to have more than one look in order to maximize our brand,” Athletic Director Jeff Barber said. “We plan to use the new one in a variety of ways that will be a great addition to the Buccaneer experience.” The creation of the new logo has been almost a year-long process dating back to discussions that started over the summer of 2018 with the first two variations of the logos arriving in September. The Buccaneers athletics staff, led by Barber, Assistant A.D. for Marketing Anna McSwain, and Associate A.D. for Development/Tickets Tyler Davis worked with Tyler Stokes, the Charleston Southern University graphic designer, on the project to create the Buccaneers’ new visual identity. “As an alum, I am proud to be able to present an updated look to Bucky, while staying consistent in the University’s branding and vision for the future,” McSwain said. “There were a lot of people involved in this process and I want to thank everyone who worked in collaboration with our designer to put together a logo that best represents CSU Athletics. This is progress our students past and present have been ready for, deserve, and are excited about!” The logo development process included input from multiple designers, coaches, and marketing staffs, as well as several former Disney animation executives to reflect a description of the CSU Buccaneer found in the historical archives of the school. Described as a “gentleman’s buccaneer,” the new logo features both a feather and a bandanna, which makes it unique in the country as most iterations feature one element or the other. “The combination of the feather and the bandana is unique to CSU,” Barber said. “It’s exciting that our students, alumni, and fans will have additional options in supporting our Buccaneers.” New gear was available at the spring football game Saturday, as well as a throwback shirt featuring the old “Bucky”. Fans are encouraged to order online at CSUSports.com to secure their new gear. The Campus Bookstore will have apparel and other items available for purchase soon.