Marketing and Communication
Become a CSU Brand Ambassador
Brand Ambassadors are current students who are leaders in our community, who convey a wealth of knowledge about CSU’s on-campus community, and who have a passion for social media. Brand ambassadors are the “online tour guides” for the university and fill a crucial institutional need. As more prospective students are visiting CSU’s online profiles to develop an idea of campus life, we must ensure that the online content is accurate and the student voice is heard. The audience for the produced content reaches farther than prospective students, it includes current students, faculty/staff, alumni, recruiters and friends of Charleston Southern. The Brand Ambassadors will provide key insights into student life at CSU!
All Brand Ambassadors must be active advocates for the institution through both personal and university-based accounts. Ambassadors must act professionally, keeping in mind that they represent the university (i.e. appropriate language, pictures, videos, etc.). Ambassadors are required to abide by CSU Social Media policies. We reserve the rights to replace any students who are not able to comply.
- Key Responsibilities
The ideal candidate maintains a personal presence on all social media platforms, including but not limited to: Twitter, Facebook, Instagram and LinkedIn, and should be comfortable responding to inquiries, questions, and discussions as directed by the Assistant Director of Integrated Marketing.
Required to maintain a presence on at least one of the following platforms:
- Additional channels as deemed appropriate
Required to contribute to the CSU accounts by creating one of the following at least once a month:
- Web articles/ blogs
- Video content
- Photo content
Encouraged to create a video and/or photo album once a semester. Assets may be created individually or in teams.
Required to attend:
- One group meeting per semester in the Marketing & Communication Office.
- Weekly digital check-ins via Asana, GroupMe or email
- Resume-building experience that can be shared with future employers
- Opportunity to establish and/or further develop online personal brand
- Recommendation letter upon request
- Exposure to social media brand strategy and new platforms through practice and training